Monitor Your Website Traffic

Search Engine Marketing: Monitor Your Website Traffic by Meenakshi Wali


Search engine marketing is an essential requirement for any online business that is running a website for promotion and sales. Traffic generation is the prime concern for any search engine marketing strategy. But it often happens that the active traffic does not seem too effective for the websites in concern.

There are several traffic building techniques that can be used for pulling traffic to a particular website, pay per click is one of the traffic generating method of search engine marketing that is now being used widely by online business. Though there is no harm in using PPC as a method to attract visitors to your website, what is important is that the PPC campaign should be regularly monitored in order to find out if they are actually benefiting the project or not.

Many businesses that find the paid campaigns expensive and a burden on their finances can also opt for the free campaign that works on targeted marketing. Search engine optimization is a free traffic generating campaign that is a part of search engine marketing. But this too requires tremendous monitoring and research before they can be show results. The keywords that are selected for SEO need to be appropriate to the website and also applicable to user queries. Search engine optimization is a stable and permanent search marketing program but it is difficult to pull good traffic from it, unless the websites are listed in the first few pages.

PPC on the other hand lists the websites on the first page of the SERP and is more powerful in pulling quality traffic. But since it is an expensive technique not many businesses invest in it. There are ways in which the cost of PPC can be pulled down so that they do not move beyond the estimated target.

On such way of minimizing the cost of a PPC campaign is to invest in less popular keywords. Though they will generate a comparatively lesser number of traffic, but the traffic flow will be substantial enough to match the requirement of the website. Another way of attracting traffic is to bid on misspelled keywords. It might sound weird but it is a fact that many visitors make typos on the search engines. This can be a benefit to your campaign and will help you attract the required traffic to your website.

About the Author

Meenakshi Wali is an expert in Internet marketing solutions, presently working with Rupiz Media LTD., one of the leading internet marketing company, offering online marketing services, SEO services, email marketing and search engine marketing over the globe.